The Innovation Race takes readers on a full of life worldwide event to discover the present kingdom of innovation. alongside the best way best-selling authors Andrew and Gaia supply look for clues on how you can remain forward within the race and layout a extra sustainable destiny. Asking the severe questions - Why will we innovate? Are we liable to innovating for the sake of innovation? What may perhaps we be doing larger? - the offers contemplate no matter if, if within the race to come back up with ‘the subsequent vast thing,' we could be wasting the aim in the back of the method. They then define easy methods to navigate the major paradoxical demanding situations which may both frustrate or gas innovation to alter the sport. through taking the most recent educational study and offering it in an obtainable method, the provides current a compelling case for forging a brand new direction for the future.

The Innovation Race presents concrete techniques to aid purpose-driven sustainable innovation via deep cultural transformation. a special profiling instrument finds present enterprise positioning in addition to power possibilities and demanding situations. a pragmatic tradition swap version then offers transparent course for proactive swap. With economists estimating that as much as eighty consistent with cent of progress comes from new rules and ideas, this thought-provoking e-book offers the techniques and instruments to profit tips on how to create an innovation tradition for long-term success.

• Identify your individual candy spot for cutting edge thinking
• Learn the thoughts to rework your organisation
• Engage and inspire staff towards cutting edge action
• Excel in enforcing a deep cultural shift

The Innovation Race will make you re-examine what you assumed you knew approximately innovation, support strengthen the innovation technique to new degrees and convey your service provider to the forefront.