By José Luis Roca Prats
Para ello, se facilita información para analizar un establecimiento y, atendiendo a sus características, determinar qué segmentos del mercado deberían ser elegidos y cómo organizar al own para conseguir que los servicios prestados en el evento sean valorados positivamente por los clientes.
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Additional resources for La comercialización de eventos en hoteles (Hostelería y Turismo) (Spanish Edition)
La comercialización de eventos en hoteles (Hostelería y Turismo) (Spanish Edition) by José Luis Roca Prats