José Luis Roca Prats's La comercialización de eventos en hoteles (Hostelería y PDF

By José Luis Roca Prats

ISBN-10: 8490770026

ISBN-13: 9788490770023

Este libro expone los métodos y conocimientos fundamentales para el correcto desarrollo de l. a. comercialización de todo tipo de eventos, por lo que sirve como guía para quienes ya estén trabajando o vayan a trabajar en este quarter, tanto si son profesionales como alumnos de las escuelas de Hostelería y Turismo.
Para ello, se facilita información para analizar un establecimiento y, atendiendo a sus características, determinar qué segmentos del mercado deberían ser elegidos y cómo organizar al own para conseguir que los servicios prestados en el evento sean valorados positivamente por los clientes.

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La comercialización de eventos en hoteles (Hostelería y Turismo) (Spanish Edition) by José Luis Roca Prats

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