By Linda Conway Correll George,Arpan Yagnik
Creative Aerobics is an across the world confirmed approach for generating inventive principles. it really works for you whether you're a left-brained pupil, an inventive author, an engineer, a copywriter, a businessperson, a talented author or an artist, or an advertisements or advertising specialist. In different phrases, it's a modern, inventive technique that could paintings for everyone. advertising execs will locate this booklet relatively beneficial in extending their ideation talents, maximizing their artistic power, and lowering their time in step with task.
This process has been proven, either within the lecture room and the boardroom. utilizing this, American and Indian scholars have got greater than two hundred neighborhood, nearby, nationwide, and overseas awards for his or her creativity from prestigious competitions corresponding to the AAF ADDY and the foreign Summit Awards. advertisements execs, from copywriters to artistic administrators, have gathered numerous awards comparable to the Cannes Lions, Clio, advert Asia Pacific Awards, Media Spikes, One convey, and D&AD Pencils for the memorable and powerful campaigns they've got created for his or her organisations utilizing this idea process.
This ebook is for an individual who desires to increase their creativity! there isn't any point of lifestyles the place this significant ability isn't really utilized…. Get the booklet and get cracking!
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Creative Aerobics: Fueling Imagination in the 21st Century by Linda Conway Correll George,Arpan Yagnik