By Suzanne Mustacich
An inside of view of China's quest to develop into a world wine strength and Bordeaux's try to grasp the thirsty dragon it helped create
The wine retailers of Bordeaux and the emerging marketers of China would appear to have little in common—old international as opposed to new, culture as opposed to disruption, loyalty as opposed to potency. And but those groups have stumbled on their destinies intertwined within the conquest of recent markets, as Suzanne Mustacich exhibits during this provocative account of the way China is reshaping the French wine company and the way Bordeaux is making its mark on China.
Thirsty Dragon lays naked the untold tale of ways an inflow of chinese language funds rescued France's such a lot venerable wine zone from financial cave in, and the way the outcome used to be a chain of misunderstandings and crises that threatened the fragile infrastructure of Bordeaux's insular wine alternate. The Bordelais and the chinese language do company in response to assorted and infrequently incompatible units of principles, and Mustacich uncovers the competing agendas and little-known actors who're remodeling the economics and tradition of Bordeaux, whilst its wines are discovering new markets—and ever greater prices—in Shanghai, Beijing, and Hong Kong, with Hong Kong and London investors taking part in a pivotal role.
At as soon as a story of commercial skullduggery and fierce cultural clashes, experience, and ambition, Thirsty Dragon bargains a behind-the-scenes examine the demanding situations dealing with the world's most famed and prestigious wines.
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Extra info for Thirsty Dragon: China’s Lust for Bordeaux and the Threat to the World's Best Wines
Thirsty Dragon: China’s Lust for Bordeaux and the Threat to the World's Best Wines by Suzanne Mustacich