By Andrew C. Billings
Looking towards a destiny with more and more hybridized media choices, Sports Media: Transformation, Integration, Consumption examines activities media scholarship and its position in facilitating figuring out of the more and more complicated international of activities media. Acknowledging that client call for for activities media content material has motivated approximately each significant expertise innovation of the prior a number of many years, chapters integrated herein investigate latest scholarship whereas positing vital destiny questions on the position activities media will play within the day-by-day lives of activities lovers around the world. Contributions from recognized students are supplemented via paintings from more youthful researchers doing new paintings during this sector.
Developed for the printed schooling Association's digital Media examine sequence, this quantity should be required studying for graduate and undergraduate scholars in media, communication, sociology, advertising, and activities administration, and should function a helpful reference for destiny study in activities media.
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Sports Media: Transformation, Integration, Consumption (Electronic Media Research Series) by Andrew C. Billings