By Chuka Onwumechili
Sport is an international enterprise. Now greater than ever, game conversation pros have to comprehend sport’s international achieve with a view to boost their complete strength. this is often the 1st textbook to introduce the elemental ideas and perform of game verbal exchange from a world viewpoint. Combining company ideas with insights into social concerns equivalent to gender, incapacity and nationwide id, this is often an obtainable, useful and interesting advisor to the necessities of game verbal exchange.
Aimed to augment studying at either undergraduate and postgraduate degrees, each one bankruptcy comprises unique good points adapted to fulfill the desires of scholars and teachers. those contain studying pursuits, bankruptcy summaries, actions, reflections, dialogue questions, advised source lists and unique cross-cultural case stories that display game verbal exchange theories placed into perform. Its twenty chapters discover communique in game throughout all degrees, from interpersonal communique and workforce development to strategic communications, and in all varieties of media, from print and broadcast to social media.
Sport verbal exchange: a world Approach is an important textual content for any path on recreation verbal exchange, recreation enterprise or recreation administration.
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Additional info for Sport Communication: An International Approach
Sport Communication: An International Approach by Chuka Onwumechili