Doctoral Thesis / Dissertation from the 12 months 2016 within the topic company economics - enterprise administration, company Governance, Comenius collage in Bratislava (Management), language: English, summary: the current paintings explores the influence of the worldwide megatrend of digitalization at the company version of small and midsize businesses, in particular on retail. essentially, the revolutionized seek and buying habit of shoppers is within the middle of the research. companies around the globe have to adapt to the electronic customer, differently they're going to easily be consolidated. The center query this paintings attempts to reply to, is the additional improvement of on-line buy habit, exactly the speculation, that simply on-line buy will stagnate or perhaps decelerate for definite product different types. in an effort to have a greater knowing of the present state of affairs between small and midsize businesses at the wisdom approximately digitalization, an internet survey with greater than a hundred engaging leaders from retail businesses has been accomplished. the most half for discussing the speculation relies at the version of uneven details among dealers and vendor, the relevant Agent concept via Georg Akerlof. details asymmetry is the main to appreciate varied facets that influence on e-commerce. Key leavers (selected) to steer info seek and buy are enormous info, social isolation, cyber crime and competitive advertising. one of many conclusions is, that The important Agent conception, built really decades sooner than digitalization all started, remains to be legitimate and there are varied execs and cons in “the previous” and the electronic international, in regard to uneven info. really digitalization is unstoppable, yet for yes items and industries, on-line buy habit will stagnate or reduce. The version of uneven details allows transparent ideas and suggestions for small and midsize businesses to judge urgency to evolve electronic purchaser buy behavior.

Key phrases: digitalization, e-commerce, electronic convergence, info asymmetry, primary Agent idea, electronic buyer, omni-channel retail